Advertising and Integrated Brand Promotion (Record no. 35630)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00469nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211015s9999||||xx |||||||||||||| ||und|| |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PGDAVCL(E.) |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | O'Guinn, Thomas |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising and Integrated Brand Promotion |
| Sub Title | Advertising and Integrated Brand Promotion._3rd ed Ed, Delhi : Vikas Publishing House, 2003 |
| Statement of responsibility | Thomas O'Guinn |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2003 |
| Name of publisher, distributor, etc | Vikas Publishing House |
| Place of publication, distribution, etc | Delhi |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Accession No. | Koha date last seen | Koha item type | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| PGDAVCL(E.) | PGDAVCL(E.) | 31.03.2004 | 659.1 | 42063 | 19.10.2021 | Books | 595.00 |