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040 _aMAIN
041 _aEnglish
082 _a659.1
100 _aBATRA, RAJEEV
245 0 _aAdvertising Management
_bAdvertising Management._5th Ed, New Delhi : Prentice Hall of India, 1999
_cRAJEEV BATRA
250 _a5th
260 _c1999
_bPrentice Hall of India
_aNew Delhi
942 _cBK
999 _c31430
_d31430