TY  - BOOK
AU  - Gupta, C.B
TI  - Principles of marketing: Principles of marketing._ed.1 Ed, New delhi : Sultan chand & sons, 2012
SN  - 81-8054-924-0
U1  - 658.8 
PY  - 2012///
CY  - New delhi
PB  - Sultan chand & sons
ER  -