Gupta, C.B <br/><br/>
Principles of marketing  Principles of marketing._ed.1 Ed, New delhi : Sultan chand & sons, 2012 

 - ed.1 
 - New delhi  Sultan chand & sons  2012 
<br/><br/><label>ISBN: </label>81-8054-924-0 
<br/><br/><label>Dewey Class. No.: </label>658.8  / G955P