Etzel, Michael J. <br/><br/>
Marketing  Marketing._14 Ed, New Delhi : Tata Mcgraw Hill Education pvt Ltd., 2009 
Michael J. Etzel 
 - 14 
 - New Delhi  Tata Mcgraw Hill Education pvt Ltd.  2009 
<br/><br/><label>ISBN: </label>0-07-015156-3 
<br/><br/><label>Dewey Class. No.: </label>658.8