TY - BOOK AU - Rajput, Namita TI - Advertising and personal selling: Advertising and personal selling / Ed by Neeru Vasishth._2 Ed, New Delhi : Himalaya Publishing House, 2010 SN - 978-93-5024-618-4 U1 - 658.85 PY - 2010/// CY - New Delhi PB - Himalaya Publishing House ER -