TY  - BOOK
AU  - William D.Perreault
TI  - Basic marketing: Basic marketing : a global-managerial approach / Ed by  E.Jerome Mccarthy._15th Ed, New Delhi : Tata Mc-Graw-Hill Pub.Co., 20
U1  - 658.8 
PY  - 2007///
CY  - New Delhi
PB  - Tata Mc-Graw-Hill Pub.Co.
ER  -