William D.Perreault Basic marketing Basic marketing : a global-managerial approach / Ed by E.Jerome Mccarthy._15th Ed, New Delhi : Tata Mc-Graw-Hill Pub.Co., 20 William D.Perreault - 15th - New Delhi Tata Mc-Graw-Hill Pub.Co. 2007 Dewey Class. No.: 658.8