TY  - BOOK
AU  - Batra, Rajeev
TI  - Advertising management: Advertising management / Ed by  John G. Myers ; Translated by  David A. Aaker._5th Ed, New Delhi : Pearson Education, 2009
U1  - 659.1 
PY  - 2009///
CY  - New Delhi
PB  - Pearson Education
ER  -