TY  - BOOK
AU  - Gupta, C. B.
TI  - Marketing management: Marketing management / Ed by  N.Rajan Nair._11th Ed, New Delhi : Sultan Chand & Sons, 2009
SN  - 81-8054-626-6
U1  - 658.8 
PY  - 2009///
CY  - New Delhi
PB  - Sultan Chand & Sons
ER  -