TY  - BOOK
AU  - Gupta, C. B.
TI  - Advertising and personal selling: Advertising and personal selling._2 Ed, New Delhi : Sultan Chand & Sons, 2008
SN  - 81-8054-613-6
U1  - 658.85 
PY  - 2008///
CY  - New Delhi
PB  - Sultan Chand & Sons
ER  -