TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing management: Marketing management._13 Ed, New Delhi : Prentice Hall of India Pvt. Ltd., 2009
SN  - 978-81-203-3570
U1  - 658.8 
PY  - 2009///
CY  - New Delhi
PB  - Prentice Hall of India Pvt. Ltd.
ER  -