TY  - BOOK
AU  - Jouch, Lawrence R. and Gupta, Rajiv
TI  - Business policy and stratigic management: Business policy and stratigic management._6th Ed, New Delhi : Frank Bros & Co., 2004
U1  - 658.401 
PY  - 2004///
CY  - New Delhi
PB  - Frank Bros & Co.
ER  -