O'Guinn, Thomas <br/><br/>
Advertising and Integrated Brand Promotion  Advertising and Integrated Brand Promotion._3rd ed Ed, Delhi : Vikas Publishing House, 2003 
Thomas O'Guinn 
 - 3rd ed 
 - Delhi  Vikas Publishing House  2003 
<br/><br/><label>Dewey Class. No.: </label>659.1