Gupta, C. B. and Nair, N. Rajan <br/><br/>
Marketing management  Marketing management, New Delhi : Sultan Chand & Sons, 2002 
C. B. Gupta and N. Rajan Nair 
 - New Delhi  Sultan Chand & Sons  2002 
<br/><br/><label>Dewey Class. No.: </label>658.8