TY  - BOOK
AU  - RAMASWAMY, V.S.
TI  - Marketing Management Planning, Implementation and Control: Marketing Management Planning, Implementation and Control, New Delhi : Macmillan & Co. (N), 2000
U1  - 658.8 
PY  - 2000///
CY  - New Delhi
PB  - Macmillan & Co. (N)
ER  -