TY  - BOOK
AU  - MCCARTHY, E.JEROME
TI  - Basic Marketing ; A Managerial Approach: Basic Marketing ; A Managerial Approach, Illinois : Richard D. Irwin (A), 1984
U1  - 658.8 
PY  - 1984///
CY  - Illinois
PB  - Richard D. Irwin (A)
ER  -